the people behind it

Two professionals who recognised that networking needed to change.

Fictitious began as a conversation between two business owners who had each, independently, attended one too many conventional networking events. They subsequently built the organisation they wished had already existed.

The Founders

Two complementary perspectives

Sarah Wood

Co-founder, Web & Systems

Sarah Wood

Sarah founded Small Business Web Support in 2018, following twenty-seven years in IT and web development at the Open University. Her contribution to Fictitious is largely practical: the systems, security, and infrastructure that any professional network requires, delivered without fuss.

smallbusinesswebsupport.co.uk

Natalie Murray

Brand & Strategy

Natalie Murray

Natalie is the founder of The Edge Brands and Acknowledge Designs, with over twenty years of experience building brands for businesses ranging from start-ups to billion-pound organisations. At Fictitious, she ensures the brand remains distinctive and considered.

the-edge-brands.co.uk →

if Fictitious were a person

Bold, curious, and genuinely engaged.

Bold Curious Welcoming Modern Creative Intelligent Collaborative

Built on two established businesses, not a business plan

Sarah and Natalie each run an established business of their own — Small Business Web Support and The Edge Brands, respectively. Fictitious developed directly from introductions made through those businesses, which is why the commitment to genuine relationships is more than a marketing message.

Interested in joining us?

Attend an event as a guest, with no obligation, and decide for yourself whether Fictitious is the right fit.

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